Author: Kristine Gonzalez

Kristine Gonzalez is a Nuyoflorican web strategist and Latina marketing nerd with 10+ years of receipts and agency experience. She helps service providers and intentional founders turn their websites into digital ecosystems that connect, convert and support sustainable growth. Her specialty? Businesses that aren’t starting from scratch, but whose visibility has grown faster than their backend. Kristine works with founders whose websites and systems haven’t caught up, rebuilding the infrastructure so the business can scale without everything depending on them. She’s helped brands double their traffic (or more), rank #1 on Google and transform underperforming sites into lead-generating machines powered by content, SEO, and automation that works even when they’re off the clock. She’s also the host of So, It Depends, your digital marketing chisme corner, and writer of Off the Clock, a week-ish newsletter about websites, systems and burnout-free business. She built her first website at age 7 and hasn’t stopped since. When she’s not optimizing backend workflows or mapping smarter funnels, you’ll find her deep in conversation, dancing to a boyband deep cut, or cheering for the Mets.